About Ondetto

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Ondetto is a boutique web design, development and digital marketing agency for small businesses and organisations. Ondetto started in 2011 and has served over 250 clients since. While most of our clients are in the Geelong area, we also have clients in Western Victoria, Melbourne, King Island and further afield.

We are passionate about helping businesses and organisations succeed online, be it through website design & development, integration of tools to automate processes, or digital marketing. We take time to really understand your business and goals, and come up with practical solutions.

Being a small and down-to-earth agency, we are able to keep overheads low and costs affordable for our clients while delivering a highly professional service built on years of experience in the industry.

Meet Frederike

Ondetto’s owner, Frederike Moodie grew up in Germany. She has a business degree and spent several years working as digital marketing manager for various companies in the UK including Bosch, Register.com and Corel. After moving to Australia in 2011, she set up Ondetto to apply her experience to small businesses and organisations needing help with their online presence.

Over the past 12 years, she has worked with hundreds of client websites using content management systems such as WordPress and Shopify. Her digital marketing background means she is proficient with tools such as Google Ads, Facebook Ads, and email marketing software. 

Frederike  and her husband Guy spent 8 years living in London and have travelled extensively in Europe, the Middle East, South East Asia, India, USA and South America. In 2010 they set off on an epic bicycle ride that took them from London to Geelong, spending 15 months on the road and cycling 18,600km.

Frederike lives in Belmont (Geelong) with her husband, daughter, Groodle Koko and three chickens. In her spare time, she likes to read humorous novels, further her cook book collection, improve her tennis skills, visit a yoga class, and travel.

Our Team

We work with a select number of graphic designers, copywriters, photographers, social media experts and developers who help us deliver professional results for our clients. Most are locally based and have worked with us for several years.

This allows us to access expertise when needed and provide better results for our clients without the overheads of having an office and permanent staff.


Ondetto is a Supporter for Change

Ondetto donates about 1.5% of its profits to Plan International. Plan is a children’s charity working in developing countries to improve education, sanitation, food supply and provide emergency relief.

Frederike has travelled extensively in developing countries in Asia, India, South America and the Middle East, seeing first hand the challenges people face in providing a future for their children. Plan is a fantastic organisation and we are glad to support them as much as we can.

plan logo

Why the name – “Ondetto”?

“Ondeto” means “ripple” or “small wave” in Esperanto, an artificial language invented in 1887. The plan was for it to be an international language that was easy to learn and allowed everyone to communicate. It didn’t quite work out that way, but it did provide inspiration for our business name. The name Ondetto alludes both to the Ripple Effect of small things having a big impact, and to our proximity to the water as we do love the beach.