Google Ads Management

Kind of. These days much of the internet is "pay to play", and Google is heading that way too as they are pushing organic search results down on the page in favour of paid ads and map results.

For example, many searches for Geelong businesses include several "sponsored links" (i.e. Google Ads) at the top of the page, followed by around 3 business listings on Google Maps. This will often only show businesses located in central Geelong so if you're outside of that, you may be out of luck. The free, organic Google search results are only shown below those sponsored and map listings.

Additionally, some searches will now show an "AI Overview" at the top, and they may also show a "people also ask" section. All of this serves to make your organic search results less visible.

Having said that, search engine optimisation is still a worthwhile pursuit that can lead to longer-term traffic increases. It may also be all you need if your business is not in a very competitive industry, or if you are located centrally in your target location.

Not necessarily - Google Ads works a lot better for some industries than others. We have found it works really well for local service businesses such as Allied Health and Trades or services such as skip hire, pest control, roofing or antenna installation. It is trickier to make it work for businesses with low margins or very specific target audiences, particularly B2B. If in doubt, contact us for a chat.

For a Search campaign, your ads will be shown in the “sponsored listings” section either above or to the right of the search results, and in return, you’ll pay Google a small amount for each website click.

There are also other campaign types that we use, such as Performance Max which casts a wider net across Google's display and video network.

You can decide on a monthly advertising budget that won't be exceeded and can be adjusted at any time. Please have a chat with us and we can come up with a budget recommendation. We can start campaigns with budgets of as little as $300 / month but this will depend on your industry and goals.

We also charge a setup fee for your Google Ads campaign, and an ongoing management fee to look after your ads, optimise them, deal with Google on your behalf and report on performance.

We can set up custom schedules, e.g. no ads on weekends or holidays.

We can set up location targeting down to the postcode level to make sure we don't waste ads on locations you don't service.

We will set up conversion tracking so that we can see how many phone calls, bookings or enquiries you are getting from the ads. That way we can optimise the ads to deliver conversions at the lowest possible cost. You will receive a monthly report with the results, and we also rely on feedback from you regarding the quality of leads you are receiving.

We will need a few meetings or calls to clarify target audiences, locations, unique differentiators and services. We may also suggest some tweaks to your website to improve conversions, and we'll probably need website access to set up tracking.

We'll also need some photos and a business logo, as well as access to any Google accounts you may already have (e.g. Google Analytics or Tag Manager).

Google Partners must meet Google's quality standards when optimising client accounts so that the average optimisation score for all accounts we manage doesn't fall below 70%. We must also pass an annual certification exam, and manage at least USD $10,000 in ad spend over the last 90 days.

In return, we usually get access to promotional offers and can access help from Google's team to optimise clients' accounts.

Click here to view our Google Partners listing.

Google usually runs introductory offers for new accounts where they will match your spend for the first 60 days up to a certain amount, e.g. $600. Promotions will vary so contact us to find out what's available at the moment.