I’m now officially certified by Google AdWords!

I’ve been using Google AdWords for years, but as I am now managing more and more client campaigns I thought it was time to take the exams and get an official certification by Google.

The certification process requires around 25-30 hours of study time, and 2 exams need to be passed. The program covers both the technicalities of search engine advertising as well as strategies and best practices for campaign setup and optimisation.

A 2 day seminar by Google last week gave me the opportunity to learn from a senior AdWords specialist and helped me pass my final exam last Friday.

I now have a listing in Google’s partner search and a pretty certificate to hang up in my office. More importantly, I have acquired more specialised skills and best practices to help my clients achieve even better results.