Local Search Engine Optimisation
Website SEO & Google My Business listings
The objective of Search Engine Optimisation (SEO) is to make your web pages appear as high as possible in the organic, natural search results for your chosen keywords. Google shows blended listings for local results, e.g. a blend of map listings and website listings. We address both your website and your Google My Business profile so that we can optimise your website presence across the maps and normal website listings.
As opposed to advertising with Google Adwords, SEO is a long term process, and the best approach for achieving a high search engine ranking is to offer content that is useful and relevant to your website visitors and attracts links from other websites.
However, this isn’t quite as easy as it sounds. The trick is to choose the right keywords to focus on, create great content targeting those keywords, build links to your website and make sure your website is well set up from a technical perspective so that search engines can actually find your content.
Local SEO Kickstart Package
We offer a one-off optimisation of your website and Google Business listing to ensure that it is well placed to achieve a good local search engine ranking. Our optimisation includes both technical and content related aspects.
Our SEO Kickstart Package includes:
- Keyword research
- Setup or editing of Google My Business profile
- Review of website content and structure
- Content optimisation (headers, keywords in text, internal links, alt tags)
- Setup and optimisation of meta tags, meta descriptions, title tags
- Rewriting of URLs to include keywords
- Submission of sitemap to top search engines
- Setup of Webmaster Tools for a technical website analysis
- Identification of problems such as crawl errors, broken links etc
- Setup of Google Analytics to track website visitor statistics
- Advice for your ongoing strategy, e.g. blogging and linking strategies
It does not include ongoing management of your website content or link building. Our SEO Kickstart Package is designed to be the foundation of your website SEO and to give you the tools you need to manage SEO by yourself on an ongoing basis.
SEO costs depend on where you are in the lifecycle of your website, the complexity and competitiveness of your market and other factors. We can work with a range of budgets.