Top 5 benefits of having a blog on your website
It is becoming increasingly common to have a blog for your business, and with good reason: Blogs can have major benefits for search engine optimisation and social media engagement. Here are the top 5 benefits of having a blog on your business website:
1. Better search engine optimisation
Content is king when it comes to search engine optimisation. Search engines love fresh, original content. A blog allows you to update your website regularly with new articles related to the business you are in.
It is important not to define your blog topics too narrowly – nobody wants to read your posts if you try to sell them stuff all the time. Useful posts such as tutorials and checklists can be great at attracting links from other websites, which in turn helps improve search engine rankings for your website.
2. Content to share through social media channels
Your blog posts can be shared through your social media channels, e.g. by posting the link on Facebook or Twitter. This fresh content can improve engagement with your friends and followers, and it also drives traffic to your website as people click to read the full blog post.
3. Content for your newsletter
Email marketing may not be as fashionable as other channels such as social media, but the fact is, it still works. When I worked for a software company in London, we used to sell a lot more through our email newsletters than we did through our social media activities. A blog can provide great content for your newsletter. Linking to your blog posts from your newsletter drives traffic back to your website.
4. Build a network
As a blogger, it will be much easier for you to engage with other bloggers in your industry and build a greater network. After a while, you will also build a network of readers and fans. By establishing relationships, you might be asked to write a guest post on someone else’s blog (or you can offer to do this proactively). This will build your profile and create valuable backlinks to your website.
5. Establish yourself as an authority
If you publish a good blog, write regularly and share your knowledge, you can establish yourself as an authority within your industry. Sharing information and tips will show people that you are knowledgeable and trustworthy.
Blogging requires a time commitment and it might seem hard at first. The more you write, the easier it will become. If you like, you can also invite others to write guest posts on your blog, giving them the opportunity to grow their profile, and providing free, quality content for your readership. Augmenting your blog with valuable content such as eBooks and videos can take it to another level.
A blog can become the heart of your inbound marketing strategy, sitting at the centre of a web of links and relationships that drive traffic back to your website.